Reaching out with campaign tools and videos
To spread the message of how to be effective in communicating nature, the campaign offers a series of videos and communication materials.
Video: Love. Not loss.
The video ‘Love. Not Loss’ makes the case for appealing to positive emotions rather than providing facts and figures about loss and extinction. Play this video at meetings to provoke practical discussion on communications strategies. Produced by Wildscreen for CEC and the SCBD.
Video and booklet: How to tell a love story
The video and booklet explain how you can help re-connect people and nature by telling positive stories instead of negative messages. Watch the video and download the booklet:
The three examples from real life showcasing the principles of effective communication in this video are also documented in a short folder: Download here