Who is Frogleaps?

Frogleaps is an initiative of Frits Hesselink and Peter Paul van Kempen: “We are passionate about social change for sustainable development. And we are dedicated to share our expertise. We strive to make a difference by providing easy-to-understand and ready-to-use content.”

Frits Hesselink has a long track record in strengthening skills of conservation and sustainable development professionals all over the world. He helps them realize change. Strategic communication is his specialty.

Peter Paul van Kempen uses psychology to help his clients understand their audiences. What drives people? Knowing the keys to their hearts and minds, gives you the power to influence their behavior.

What do we offer?

You will find courses and tools how to communicate and how to influence your target audiences’ behavior. And to successfully partner with stakeholders. To go from conflict to team work. Our tools are field tested in nature parks and environments on all continents. Grounded in science, proven in practice and ready to use.

Our partners

Frogleaps is endorsed by the Commission on Education and Communication of the IUCN, the world’s oldest and largest global environmental organization.

IUCN CEC is a network driving change for sustainability. More than thousand members volunteer their professional expertise in learning, knowledge management and strategic communication to achieve IUCN goals.

The IUCN Central and Western Africa Program (PACO) translated Frogleaps into French and adapts it now for the region. PACO works in 25 states and is supported by country program offices; Project offices; and transverse units. To contribute to the IUCN Global Program, the PACO is based on 4 regional thematic programs that develop a regional vision and implement their programs and projects: Forest Conservation; Water and wetlands; Marine and coastal areas; Protected areas and biodiversity.

What others say about Frogleaps

We had great feedback after launching Frogleaps.

• Read what others say about Frogleaps

Info for press and media

• Download press release
• Download rights free screen photo of Frogleaps
• Download rights free photo Frits Hesselink
• Download rights free photo Peter Paul van Kempen

CEPA toolkit

Frogleaps aims to add value to the Toolkit for Communication, Education and Public Awareness (CEPA toolkit).  IUCN CEC developed this toolkit in 2008 for the Secretariat of the Convention on Biological Diversity. Target audiences are focal points for the Convention of Biodiversity and professionals working on the implementation National Biodiversity Strategy and Action Plans (NBSAP). The CEPA toolkit offers fact sheets, checklists and practical examples from all over the world.

Download the toolkit for free in English, Spanish or French

Ready to make the jump? Take the free course Strategic Communication