You know what your goal is. But most people make the mistake to focus on an unrealistic ‘Big Goal’. Strategy starts with breaking down your Big goal in doable realistic sub goals. And looking for a first step that will give you a decisive advantage.
OUR CASE OF SIMONA: Unrealistic goal causes communication to fail
Simona had a clear picture in mind: people visiting beautiful park Boč should appreciate the value of nature, embrace the importance of biodiversity and should not damage nature with their activities. In other words: all visitors should always behave in the right way.
There were many threats to nature: illegal picking of mushrooms, hunting, camping in fragile meadows, motor biking, mountaineering, hunting, et cetera. And there were many people involved: the local community, the municipality, the police, the hunters, the mountaineers, holidaymakers.
Simona communicated about all problems, with all people. The result: everybody felt irritated, nobody listened. And nothing changed besides increased frustrations. The people involved started to blame each other for the damage to biodiversity.
What first step towards her bigger goal would give Simona a decisive advantage?
To start with an unrealistic goal, is a guarantee for failure. Chances are high, your goal is too big to initiate the change process with a small but decisive first success.
Do you have a strategy? Did you: